Over the past decade, digital media and social networking platforms have witnessed tremendous growth, with people from all over the world flocking towards it to cut a slice of the pie for themselves. One such phenomenon is YouTube. From daily vloggers and home cooks to comedians and journalists, YouTube has provided a platform to everyone who has something to share.
Amongst the YouTube community, one niche that has gained immense traction are the YouTube Mom channels. From sharing easy recipes to talking about women’s health, pregnancy and baby care, YouTube Mom channels are blowing up like crazy!
If you are a mom and have been thinking of starting your own YouTube channel but are unsure about how to reach and expand your audience, you have landed at the right place. Here is everything you need to know when starting a YouTube mom channel.
5 Steps to Start a Successful YouTube Mom Channel
1. Make In-Demand Content
If you are a beginner or run a small channel on YouTube and are looking to scale up, it can help to create content on topics that people are searching for. For example, if you are a mom YouTuber, you can start by making videos on the most searched topics on YouTube like “Easy Lunchbox Recipes” or “Foods To Avoid During Pregnancy” to increase traffic on your channel and build your audience.
2. Pick a specific niche
As a beginner, it is a good idea to create a niche for yourself and create in-demand content in that niche. Primarily, the ideal thing would be to start with something unique and specific to your channel. This can help you attract your target audience and convince them to subscribe to your channel for similar content. This also helps in subscriber retention as your audience will likely expect a similar kind of content from you.
For example, as a mom YouTuber, you can pick a niche like “parenting”, “pregnancy, or “home management”, and start making videos on it.
3. Bring Value Into The Lives of Your Audience
YouTube is all about enhancing value to your viewers or the audience watching your videos. Therefore, bringing value to impress your customers plays a crucial role in the YouTube world. So, how can you enhance value to your YouTube channel’s audience? By making videos on the topics that you search for yourself.
4. Build a Community
There is immense scope for exploring and making new friends on social media platforms like YouTube by searching for other small channels and connecting with them. Furthermore, commenting on their posts and sharing their content on your social media channels and encouraging them to do the same for you can help you mutually grow.
5. Ask For Help
The YouTube community enables channel growth when the people in your network share your posts or content on their social media feeds. This way, you can reach a wider audience and expand your reach. So, do not shy away from asking your friends, family and colleagues to promote your channel amongst their social groups!
Tips To Grow Your YouTube Channel
The primary thing that you must learn before starting a YouTube channel is how to make a YouTube video. Once you have mastered that, here are the 3 other primary things you must keep in mind when working towards growing your YouTube channel:
1. Give It Time
YouTube is not a sprint; instead, you can think of it as a marathon. Hence, you must keep in mind that you will have slow growth initially. Contrary to what many people think nobody becomes an overnight success on YouTube, it’s always a steady progression. Hence, ensure that you are punctual with the timing of your posts or content you upload on YouTube.
It is time-consuming, and may even take several months or years to build a substantial subscriber base. But, the key is consistency. So, don’t get discouraged in the beginning when no one or very few viewers are watching your videos. Just give yourself time, practise being on camera, learn editing skills, identify what fits your audience requirements and continue posting content on your channel!
2. Follow Your Passion
Do what you love, and love what you do! Remember, you can only make your audience feel happy when you unlock the balance between what your audience wants and what you like making. After all, your satisfaction is important too. If you keep focusing on making content that your audience wants but are not good at it, sadly, you will not be able to grow your channel.
So, you must not only think about what the audience wants but instead, think about what you like too. If you are good at something that makes you happy, you can build an audience by creating quality videos on it.
3. Be Consistent
According to Mark Atalla, Consistency is your effort that leads to self-discipline, helps you build self-control, builds momentum, and grooms your overall personality.
To establish your YouTube channel, consistency is imperative. This platform rewards only those who consistently show up on their channel and upload videos regularly. So, if you are a YouTuber, you must maintain consistency and post quality videos at least once or twice a week.
Wrapping Up to Start a Successful YouTube Mom Channel
Now that you’re geared up with everything you need to know about starting a YouTube channel, what are you waiting for? Just pick a niche, get a camera, and start making videos. Trust us, there is an audience for everyone!
It is never too late to pursue your dreams! Chase them, follow your passion, and success will automatically follow. Good luck!